Daisy serves as a key advocate for individual investors, cultivating a strong portfolio built on trust and long-term relationships. The firm has earned its reputation by fostering connections grounded in reliability and consistently successful transactions. Each investor benefits from a personalized approach tailored to their specific goals, ensuring a well-supported investment experience. Through established rapport and open communication, Daisy continues to expand its network, creating an environment where investors can grow with confidence.

In today’s fast-paced marketplace, direct access to a diverse pool of investors is essential for innovators and entrepreneurs introducing new technologies and ideas. These investors seek more than financial returns—they’re driven by a desire to support transformative solutions that address global challenges and shape the future. By connecting with such visionaries, startups can tap into valuable expertise, resources, and networks to accelerate their growth. This collaborative dynamic fosters the exchange of ideas and drives the development of pioneering technologies designed to meet tomorrow’s needs. Embracing these opportunities can lead to transformative partnerships and bring ambitious goals within reach.

Dynamic financial landscape, businesses seeking capital can gain a competitive edge by partnering with relationship lenders or private equity firms that offer flexible financing solutions. These partnerships are built to grow with your business, providing tailored support at every stage of development. By aligning with lenders who understand your unique challenges and goals, you gain more than funding—you access strategic guidance that supports long-term success. Whether for expansion, operational improvements, or investing in new technology, a reliable equity partner can be transformative, ensuring your financing evolves as your business grows.

£ 100+M

Invested in 100+ Portofolio companies

Versatile Financing Solutions for the Middle Market

Daisy Holdings partners with leading middle-market companies and private equity firms, building long-term relationships as a reliable source of growth-focused capital,

We offer competitive financing solutions across the debt and equity spectrum, primarily serving businesses with EBITDA ranging from £10 million to £80 million. Our experienced team invests in a broad range of industries, providing tailored support and strategic insight. With flexible hold sizes and strong capital markets capabilities, we deliver investment solutions with speed, reliability, and certainty of close.

Daisy Investment Holdings LTD

Flexible Capital

1. Revolving Credit Facilities

2. Senior/First Lien Debt

3. Equity Partner/Shares

4. Second Lien/Convertible Loans

5. Junior/Mezzanine Capital

6. Cryptofinancing Solutions

7. Non-dilutive Investment

Daisy was founded with a visionary approach to the direct equity market.

We believe success goes beyond sourcing attractive investments it requires cultivating an environment rooted in transparency, exceptional service, and adaptability. By leveraging the expertise of our dedicated in-house investment team, we focus on building trust and long-term relationships with our investors. Our commitment to these principles not only elevates the investment experience but also positions Daisy as a dependable partner in navigating market complexities. At Daisy, we are dedicated to fostering an environment where investors and entrepreneurs feel valued, supported, and secure ultimately driving mutual growth and lasting success.

David James , Rogers

Founder & Director

Industry Focus

Selected Areas of Focus:

-Aerospace & Defense

-Aftermarket Automotive

-Business Services

-Consumer Products

-Distribution

-Food & Beverage

-Oil & Gas

-Renewable Energy

-Industrials & Infrastructure

-Packaging

-Specialty Chemicals

-Specialty Retail

-Technology, Media & Telecom (select areas)

-Cryptocurrency

Healthcare

Industries

Healthcare Services Healthcare Information Technology

Medical Device Products Pharmaceutical Products & Services

Dental Services

Facility-Based Services

Payor Services Physician-Practice Management

Post-Acute Services Outpatient Services

Our healthcare team leverages deep industry expertise and extensive networks to rigorously assess each investment opportunity. With a strong track record of transactional experience, we are equipped to navigate the complexities of the healthcare sector—particularly those involving reimbursement risk.

By understanding the nuances of reimbursement mechanisms and staying ahead of industry trends, we can identify emerging opportunities while proactively managing potential challenges. This disciplined, informed approach strengthens our decision-making and positions us to drive consistent, successful outcomes.